The Power of the Photo

In a bid (Pun intended) to take an interlude from tender writing, I scanned the internet for something blog-worthy and discovered that it is ‘World Photography Day’ today.

Desperate to momentarily leave the confines of a logical, well-structured, and evidence-driven Klick-Business Solutions response, I decided to use World Photography Day as an excuse to write a more airy-fairy blog piece.

When asking Lyn’s permission to do so, I was left with a resounding “I suppose so”. All seemed lost, until she said, “perhaps you can try and link it to tenders, that we LOVE a photo when it is allowed’. Bingo – there was the excuse, on a plate.


Look, it is as simple as this cliché: “A picture is worth a thousand words“. There is a reason this old adage crops up in multiple languages across the globe – photography and images are a universal language we all speak. Photographs transform moments into lasting, physical accounts that capture the essence of something far greater than even the most concisely written sentence:

A local man walks down a street of terraced housing in the Black Country in January 1961. The industrialised region to the was known for its coal mines and metal works. Photograph: John Bulmer/ Getty Images


As such, don’t look a gift horse in the mouth. When tender instructions say you can (or even when they don’t say you can’t) use photographs, images, and charts/graphs to supplement your response, see it as an obligation rather than an unimportant add-on that you could do if only you had enough time. Photos, images, graphs, and charts, when used correctly, will:

  • Enhance your words as it will bring to life what you are writing about, giving the buyer a clearer ‘picture’ of your company and its assets.
  • Legitimise what you are writing about by providing unquestionable visual evidence that you are what you say you are.
  • Help the buyer visualise your performance, statistics, and other information, and showcase how organised you are.
  • Make the entire tender response look better – photos, when done right, break up the text and make it more enjoyable for assessors to read.
  • Give you, the writer, a more enjoyable experience in the process – one for the writer’s mental health.

Please consider these final words of caution relating to using photos in your tender responses:

  • Do not saturate your response with photos – when used excessively it can seem like you have nothing to write about.
  • Make sure the photos are relevant – ensure they link up clearly with the question and the text you are writing.
  • Always caption photos (whilst keeping to font requirements) to ensure the buyer can link the photo with the content.
  • Make sure the photos are presented well within the text so the response does not look messy.
  • Do not use company marketing/promo material
  • Make sure to keep to the specified word/page restrictions as well as font restrictions, even when captioning photos, unless instructed otherwise.
  • Some tenders include words within images in the word count (e.g., tables, testimonials), so keep this in mind and ALWAYS read the tender instructions carefully.

Now in the spirit of World Photography Day, I have chosen some striking photographs taken by Klick Business Solutions staff from around our home, the Black Country region, (Please note we are not Brummies, there is a difference! Those that know, know!):

Wordsley Woods – Andrea Childs


Poppy Field by Summerhill School – Andrea Childs


‘Down the God Cut’ – Andrea Childs


Wordsley Woods – Jackie Foster


Wordsley Woods 2 – Jackie Foster

‘View off the top towards Stourbridge’ – Jackie Foster


Canal by Wall Heath – Molly Heathcock


Canal by Wall Heath 2 – Molly Heathcock


Canal by Wall Heath 3 – Molly Heathcock


King George V Park – Ben Lyth


Clent Hills Tree – Ben Lyth